Brae Loch
BRANDING
Brae Loch is a community-focused golf course located in the northern corner of Illinois, run by the local forest preserve.
Often, golf identity looks hyper-refined and can deter new people with a feeling of elite exclusivity. With Brae Loch, the approach is inviting, friendly, and comfortable. Softer edges, bolder typography, and a larger emphasis on approachability rather than heritage.












Brae Loch
BRANDING
Brae Loch is a community-focused golf course located in the northern corner of Illinois, run by the local forest preserve.
Often, golf identity looks hyper-refined and can deter new people with a feeling of elite exclusivity. With Brae Loch, the approach is inviting, friendly, and comfortable. Softer edges, bolder typography, and a larger emphasis on approachability rather than heritage.



























